This is a very interesting new article. It talks about the use of rap and rappers by the corporatocracy to 'control the minds' of us mere minions and to get us to buy shit we don't want.
There's a lot I agree with in the article, such as:
"Rappers such as Jay-Z and Kanye West who are supporters of President Obama associate themselves with the political and corporate elites are immune to reality of the problems Black America faces although they both come from inner-city ghettos. Money and influence has corrupted their minds with music that has “dumbed–down” their fan base."
and
"Major corporations are exploiting many rap stars that target their communities to sell their products which are harmful to Black and Latino communities. Jay-Z also represents Budweiser. Alcoholism is a major problem for the black community. Jay-Z is not the only rap star exploited by corporations. You have hundreds of artists that contribute to the degradation of the African-American, Latino, White and Asian communities such as Nikki Manage, Kanye West, 50 Cent, DMX and many others whose lyrics degrade women and glorify gangsters."
However, the author of the piece really shows his ignorance when he writes:
"Rap music including “Gangster Rap” is a mind control mechanism that allows youths to be controlled by corporate interests to become consumers or to be used by political interests through the influence of Rap stars such as Jay-Z and Kanye West."
Really? You fucking chump. Rap music, including 'Gangsta Rap', came straight from the streets of an impoverished and brutalised black America. In Ice-T's words, 'its the newspaper of the streets, cos we ain't got no muthafuckas out there tellin peeps what's really going on in our neighbourhoods.' Sure, 'Rap Music' has developed since then, but it is still nothing more than a term used to describe the way people deliver their lyrics by using the spoken rather than sung word. Rap music is not the message or lifestyles of a minority of highly publicised figures like Jay Z or Kanye West. They are to Hip Hop what Lance Armstrong is to cycling.
Rappers are the most public faces of the Hip Hop movement. Back in the late 80s the entertainment industry shunned Hip Hop and it's largely political and revolutionary content - it wasn't until Public Enemy blew up with tracks like "Fight the Power", "911 is a Joke" and "Channel Zero" that the industry really started to shit itself. This group became massive, very quickly, despite the only corporate media coverage they got being intensely negative. The entertainment industry was desperate to find a way to hijack the earholes of the growing millions of kids that were being drawn to the revolutionary sounds of the likes of PE, KRS ONE/BDP, Ice T, and, later, Tupac. They achieved their goal by promoting the violent and misogynistic messages of a few 'gangsta rap' groups (like NWA) whilst glossing over, or completely ignoring, the deeper meanings and issues within their lyrics at the same time as depriving the intelligent majority of air time. They manufactured a trend.
The vast majority of rappers within the Hip Hop movement have ALWAYS been conscious, revolutionary minded people, but if your only connection to Hip Hop is through the TV or the corporate media you won't know anything about this huge majority because they are completely ignored by them.
The general drive of the article in question is pretty good, but one gets the impression the author learnt about his subject from MTV and talking to a few of his cooler mates.
Check out the interviews with Tupac, posted on this site.